Finding Stolen Dogs –
Flyers and Posters
Your flyer should be as simple as possible – use bullet points and make it easy to read so people can read it at a glance.
Use the entire page.
- Use Arial or Verdana fonts.
- Use as large a font as you can and still get all the information on it.
- Bold all fonts.
- Use short, descriptive phrases.
- Use upper and lower case letters in the description.
- Put the amount of your reward on the poster. You need to motivate people who may not otherwise get involved to help you, and stating the amount of the reward will motivate them.
- You may want to print a separate page of tearoffs with your phone number and tape it to the bottom of the flyers. Don’t put it in the flyer because it takes up too much room.
How your flyer should look
Visually, divide your flyer approximately into fifths from the top to the bottom.
The top fifth should have the following in as large letters as possible:
The next line should state in smaller letters
For Information Leading To The Return Of
Do not put your dog’s name on the flyer. It’s unnecessary and takes up room.
The next two fifths of the page should have the most recent photo of your dog that clearly shows his face and body.
PHOTO OF YOUR DOG
The next fifth should have in bullet points
• Breed or simple description if mixed breed
• Age, sex, weight
• If he needs medication or vet care (optional)
• Distinctive markings (optional)
• Where missing and at what date and time
The last line should have your phone number with area code at the bottom of the page in a larger font. This number should be one where someone will answer at all times.
CALL (555) 555-5555
At the very bottom of your flyer, include these sentences:
This flyer will be removed when my dog is returned.
Other flyer and poster tips
Here is an excellent link for how to make a poster http://www.missingpetpartnership.org/recovery-posters.php
For Stolen Dog Posters
To make a poster, get a 22 x 28 fluorescent poster board.
You can use the whole poster board or cut it in half so the pieces are 11 x 14.
Since you probably will be writing this rather than printing it, PRINT CLEARLY. Make sure the letters are at least 3 inches high and thick enough to be read from 20 feet away.
- Use permanent ink.
- Put clear Contact paper over the poster.
- Tape securely to the pole or fasten it by putting holes in both the top and bottom, thread wire through the holes, and then securely fasten it to the post.
- If you include tearoffs so people can take your phone number with them, put the tearoffs at the bottom on the outside of the Contact paper.
For Stolen Dog Flyers
Here is a link for flyers http://www.petbond.com/flyerentry.php
- Put it in a sheet protector around the 8 ½ x 11 flyer with the opening at the bottom of the flyer and tape it closed so the flyer doesn’t fall out.
- Get at least 500 flyers to start with and as many posters as you can afford.
- Make your flyers, posters, and announcements bilingual both on Internet and locally.
- When you hang the flyers, tape or staple them across the entire top and entire bottom so they can’t fall off or curl up.
If you are going to include tearoffs so people can take your phone number with them, put the tearoffs at the bottom on the outside of the protector.
NOTE TO READERS
I have gotten several emails since this article was written thanking me for this information. One of them from Felisha had an additional suggestion which I think is a good one — on the poster, put “NEEDS MEDICATION TO SURVIVE,” even if it’s not true. Felisha’s dog was dropped off at a vet’s office 24 hours after the posters went up because, as she said, no one wants a sick dog!
THE DOG PICTURED BELOW IS MY CLIENT’S DOG WHO WAS FOUND ONE YEAR AFTER HE WAS STOLEN, 100 MILES FROM WHERE HE WAS STOLEN — BECAUSE HE HAD BEEN MICROCHIPPED.
for information leading to the recovery of
- Stolen from car at Culver City Target/Ross Center
- Saturday, June 9, 2007, 7:00p.m.
- Boston terrier, male
- 4 months old and 6 pounds at time of theft
- NEEDS MEDICATION TO SURVIVE
This flyer will be removed when my dog is returned. Thank you.
Because this article is so long, it’s broken up into sections. Just a reminder, if you email me at caryl@DoggieManners.com, I will send you the entire booklet in PDF.
Copyright Caryl Wolff 2007-2015
Introduction – Part 1
Background information – Part 2
Things to do Now – Part 3
Things to do Immediately after Your Dog is Stolen – Part 4
Things to do in Your Search – Part 5
Supplies you will need – Part 6
How to Make your Flyers and Posters – Part 7
What to do when you Receive Responses – Part 8
Scams – Part 9
Follow-up – Part 10
I’d love to hear what your comments are on Finding Stolen Dogs. Please share your experiences with your dog or ask a question so we can begin a dialogue to help each other.
Disclaimer: This article is for informational only. It does not replace a consultation with a dog behavior consultant or veterinarian and may not be used to diagnose or treat any conditions in your dog.
Copyright 2007-2015 Caryl Wolff